Fresh co-founder Lev Glazman first learned the power of a great scent when he was a 6-year-old trawling the black markets of communist Russia. Unwilling to wear government-approved Red Moscow perfume, Lev's mother struck out in search of the French fragrance she loved, little Lev in tow. This memory inspired his company's latest scent, Life, which is composed of deep and earthy elements like bergamot and cypress mixed with lighter notes of grapefruit, orange, and magnolia. The nontraditional eau de parfum is crisp and sweet in a Sunday-afternoon kind of way. While we're not sure we'd brave the black markets of communist Russia for a bottle, we'd definitely hazard a click here.