Something to help David LaChapelle with his legal bills: He shot a fall campaign for hosiery brand Happy Socks, which features a troupe of dancers leaping about in nothing but, well, very cheerful socks. As anyone who's ever tried the socks-only look at home (or, even worse, watched a roommate do it, perhaps while shuffling around in the kitchen looking for coffee) should know, the result is usually not sexy at all, so congrats to these models for pulling it off.
But the ads won't be all cute butts, toned quads, and exuberant jumping: LaChapelle has also created an arty video to go along with it, which will be aired on the brand's website. WWD explains:
In the nine-minute tale, titled “Happy Accidents,” actress Katie Johnson plays a hooker possessed with an irresistible urge to dance, while her real-life mother, Melody Johnson, harangues her to return to the world’s oldest profession, played out in Mandarin, no less. Happy Socks are worn throughout the surreal story, including on Katie’s legs when they are severed by a train.
Dismembered prostitutes? Happy Socks has a dark side, apparently. Anyway, this marks LaChapelle's "return," of sorts — he has mostly avoided the fashion industry for the past few years, but he has booked quite a few jobs this fall, including the "Pop Touch" ads for Tod’s and the campaign for Nicki Minaj’s new fragrance, Minajesty.
Most Viewed Stories
Mary-Kate Olsen Strains Every Muscle in Her Face in an Attempt to Smile
The Fashion Executive Who Doesn’t Wear Underwear on Dates
25 Famous Women on Being Alone
22 Intimate Lost Photos of Marilyn Monroe
Prince George Has No Time for Justin Trudeau’s High Fives
How Angelina Jolie Won the First Big Battle in Her Divorce
It’s Time to Get Over Your White Feelings and Start Taking Action for Black Lives
The Will & Grace Reunion Was Intensely Documented for Social Media
Madame Clairevoyant: Horoscopes for the Week of September 26
All It Took for Anti-Vaxxer to Admit She Was Wrong Was Her Entire Family Getting Sick
From Our Partners
powered by PubExchange
The Cut’s Latest Fashion FeaturesCiara's Wedding Dress Was Too Big for the Chapel
To be fair, it was a 13 foot-long dress.You and Rihanna Will Both Want to Invest in Dior’s New Bag
It's got something for everyone.Polo Shirts Have Turned Their Back on Ryan Lochte
Along with his other major sponsors.Ryan Lochte Will No Longer Be Paid to Wear Tiny Bathing Suits
Speedo remains committed to transparency.Laura Brown Is the New Editor-in-Chief of InStyle
After 11 years at Harper’s Bazaar.Tyra Banks Is Going to Teach a Class on Smizing at Stanford
"If I see somebody not paying attention, I’m gonna call on them."This Floating Pier Is the Most Zen Installation Ever
Walking on water in Italy.Nation Is Appalled by Matt Lauer’s Nude Ankles During Ryan Lochte Interview
What’s the opposite of “Jeah”?8 People at the Life of Pablo Pop-up Explain Why Kanye West Is a God
"I mean, Kanye West is just Kanye West. There's not more or less you can say about Kanye West. He's just Mr. West!"A T-shirt Is Enough
Simplicity, versatility, and cool. What more could you want?
She took a perfect pencil dive off a 30-foot yacht.American Apparel Is Being Sued by Former Workers
As the company considers putting itself up for sale.A Gendered History of the Tailored Suit
From Marlon Brando to Coco Chanel.How Zendaya Developed Such Great Style at the Young Age of 19
The star's best looks from Disney to now.Proof That If You’re Chic Enough, a Little Federal Investigation Doesn’t Matter
Is this the best they could do?5,300-Year-Old Mummified Iceman Probably Would’ve Been a Street-Style Star
He had several different looks and was “pretty picky.”J.Crew Has Identified 226 Shades of Pink
Even more than there are shades of gray.Gigi and Bella Hadid Merch Is Now Somehow a Thing That Is Happening
Today in Hadidiana.Gird Your Loins for the Return of Yeezy to New York Fashion Week
The season approaches.This Indie Brand Had a Great Response to Ivanka Trump
When she bought one of their cuffs, they donated the proceeds to the Clinton campaign.