If you have a pair of Reva ballet flats and boyfriend jeans in your closet, Tory Burch's expertly marketed and executed label is coming for you again — this time, with its first signature fragrance. In fact, maybe you already own it. Women's Wear Daily reported that the approachable fragrance quickly sold an estimated $45,000–$50,000 in its first day at Bloomingdale's.
And with its pragmatic mix of feminine with a touch of masculine, it's easy to see why the fragrance is unlikely to offend or polarize anyone, pleasant blending citrus florals, undercut with a hint of cedar. Burch told interviewers that the masculine-feminine interplay came from her parents. Her mother Reva's passion for scent was part of Burch's fragrance memory bank, and her father, Buddy, inspired the medium tone of woodsy vetiver. Her family's love of Chippendale (the chairs, not the topless dancers) furniture inspired the beveled fretwork perfume cap, set on top of a rectangular flacon of Burch's signature orange-pink.
Although last week's Fragrant Friday also explored a masculine-feminine scent dynamic (and the two are even produced by the same beauty parent company Estée Lauder), Burch's fragrance doesn't have Tom Ford's dark, sexy, smoky musk. If last week's scent was a mysterious Marlene Dietrich, this week's is a post-GQ, post-baby Jessica Alba, promoting a line of baby goods. This is the scent equivalent of a dress your mom finds for you — it might not be be quite your style, but you try it on anyway and it looks good, so you keep it around. Because unless you are Marlene Dietrich (or Tom Ford), you can't be her every day.
Shop: The Cut's Fall Beauty Picks
Most Viewed Stories
Rob Kardashian and Blac Chyna Reportedly Broke Up
Donald Trump Spent the Morning After the Debate Fat-Shaming Miss Universe, Again
Hillary Clinton’s Sickest Debate Burns
2009 Called — It Wants Its Vogue-Versus-Bloggers Fight Back.
Former Miss Universe Becomes U.S. Citizen So She Can Vote Against Trump
Ask a Boss: My Co-worker Wants Everyone to Call Her Boyfriend Her ‘Master’!
Area Woman Interrupted by Man 25 Times in 26 Minutes
It’s Finally Possible to Understand What Happened to Amanda Knox
22 Intimate Lost Photos of Marilyn Monroe
The Fashion Executive Who Doesn’t Wear Underwear on Dates
From Our Partners
powered by PubExchange
The Cut’s Latest Beauty FeaturesAmy Schumer Just Broke a Major Milestone for Women in Comedy
She’s the first woman to land on Forbes’s list of the highest-paid comedians.The Very Uncomfortable Experience of Rewatching Election in 2016
An ambitious woman and the angry men who want to stop her.Ivanka Trump Is Great for Women, Says Man Married to Ivanka Trump
Ivanka Trump is the perfect person to handle “women’s issues,” according to her husband.World’s First 3-Parent Baby Is a Healthy Boy
He was born in Mexico to Jordanian parents.Nation Recovers From Post-Debate Hangover With Mary J. Blige and Hillary Clinton Memes
“What will you do to fix the national epidemic of hateration in this dancerie?”The Hottest Party of the Year Is This 6-Year-Old’s Drake-Themed Birthday Party
It has everything: an OVO cake, Drake balloons, fake money.See Haute Couture’s Most Romantic Looks
Intricate pieces, out for a stroll around Paris.Rob Kardashian and Blac Chyna Reportedly Broke Up
TMZ reports that all the baby shower drama stems from a breakup.Fashion Bloggers Do Not Deserve This Backlash
Neiman Marcus jumps on Vogue’s bandwagon and blames social media for declining sales.6 Hip-hop Influencers Wearing the Season’s Hottest Puffers
Missy Elliott’s “The Rain (Supa Dupa Fly)” look is back.
Paris-based designer Tuomas Merikoski on his out-of-the-box line Aalto.Give This Drama-Loving Reporter Her Own Bravo Show
The “thanks a lot, bitch” heard ’round the world.Ask a Boss: My Co-worker Wants Everyone to Call Her Boyfriend Her ‘Master’!
You don’t have to join in their relationship this way.Maya Rudolph on Her Prince Cover Band and Mourning the Purple One
“Everybody has their heroes, and he was mine, and I took it really hard.”Queer Women Are Losing Their Havens Online
AfterEllen was an institution. Now, it’s gone.Justin Theroux Calls Brad Pitt and Angelina Jolie’s Divorce ‘Terrible News’
The actor has answered the first of many questions about his wife’s ex-husband’s divorce.Your Birth-Control Coverage Could Get Way Better in 2018
Doctors are recommending some big changes.It’s Finally Possible to Understand What Happened to Amanda Knox
The new Netflix documentary sheds fresh light on a case that’s captivated the public for nearly ten years.Iran Releases Canadian-Iranian Professor Jailed for ‘Dabbling in Feminism’
Dr. Homa Hoodfar had been held at one of Iran’s most notorious prisons.Mary J. Blige Talks With, and Sings at, Hillary Clinton in Upcoming 411 Show on Apple Music
The 411 will debut on Apple Music on September 30.