Ricky’s to Help White People Be Less Racist This Halloween

Photo: Marcel Thomas/Getty Images

Halloween overbronzer Julianne Hough might still be best known for dating Ryan Seacrest right now if she’d done her Halloween shopping at Ricky’s. According to the New York Times, the New York beauty chain added “costume concierges” this season, whose job it is to talk white people into more “creative cues” for a dark-skinned character than blackface. “You don’t have to be so literal as to darken your face,” Ricky’s director of marketing Lorne Lucree told the Times. Of course, you also don’t need to darken your face to be totally racist.

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