Skip to content, or skip to search.

Now You Can Buy Makeup on the Subway

Giving new meaning to the phrase "underground beauty," L'Oréal Paris and the Metropolitan Transit Authority have partnered up to release a new beauty software. Although not technically inspired by Clueless, the film's fans will note some similarities that the new software shares with Cher Horowitz's legendary closet-computer program.

The new software, located in the Bryant park subway stop, delivers on that long-ago promise to let commuters shop in the subway. The experience begins when users walk over to the L'Oréal Paris Intelligent Color Experience and see their reflections in the mirror. The software scans the user's outfit and suggests eye, lip, and nail shades that "match" or "clash" with the user's outfit. The user can then buy the suggested products on the spot. It opens today, and will last until December 30, 2013. And, yes, the New York subway system and beauty may sound like a strange pairing, but not if you think about the number of times you've sat next to someone on the subway precariously applying mascara.

Photo: Courtesy of L'Oreal

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

Connections

Critics’ Pick
Show More
Label
Season
Model:
% Agree

Sponsored Message

More Celebrity Lookbooks

Close

    Sponsored Message Continue