Longchamp Nabs Alexa Chung for Spring Campaign

Alexa Chung has found time between Vogue contributions and acting as the unofficial spokesperson for Charlotte Olympia's cat flats to star in Longchamp's spring campaign. For the twentieth anniversary of their famed Le Pliage bag, the French brand had Chung traipse around Saint-Tropez, drive a vintage Fiat convertible, and shine her It-ness onto all things Longchamp. Perhaps her effortless help will turn the bag into spring's best-selling accessory.