Solange to Design the Coolest Sneakers for Puma

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Photo: Neil Rasmus/BFAnyc.com/BFA NYC

Despite her 2012 vow never to start her own fashion line, Solange Knowles has announced her new role as an art director and creative consultant for Puma on Instagram. "This shit is wild," she said of her line, Girl Blaze, which offers new interpretations of the classic Puma Disc sneaker, as inspired by the "sights and sounds of Brazil." Sounds like Pumas are about to become the uniform sneaker for hip girls everywhere, because whatever Solange Knowles touches instantly turns to gold, i.e., the carpool line, the color yellow, and her older sister, Beyoncé.