Urban Decay Is Selling a Naked 3 Palette Every Second

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It wasn't hard for Urban Decay to convince people to add a third installment of its beloved makeup palette. The brand released its new Naked 3 palette yesterday, to round out the makeup ménage à trois of their previous, best-selling Naked and Naked 2 palettes. The newest iteration of the Naked 3 palette is focused on more tawny, rose-brown neutrals that are almost virtually indistinguishable from each other, which is its easy-blending appeal. Despite only being on sale this week, the palette has already sold out, with one selling every second. I even spotted a listing on Etsy (now a dead link) advertising the palette for about 50 percent over its list price of $52. Apparently, fantasies of adding a third are living up to expectations.