Skip to content, or skip to search.

Dry-clean Your Clothes the Feminist Way

42-28208432

Oh, the things you must look out for as a woman seeking equal treatment in the world! For example: Dry cleaners and launderers often engage in price discrimination by gender, charging women more than men to wash their clothes. It’s true. Noreen Malone at the New Republic writes that while price discrimination by gender is illegal, some laundering companies claim that women’s items are more labor intensive than men’s.

Now a dry-cleaning chain called ZIPS is promoting a gender-equal business model (a flat $1.99 per garment) in its advertisments. Using feminism is a dubious advertising game — but using advertising to highlight a gender-equal, clean-clothes-for-everyone stance is a more palatable strategy.

Photo: Corbis

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

Connections

Critics’ Pick
Show More
Label
Season
Model:
% Agree

Sponsored Message

More Celebrity Lookbooks

Close

    Sponsored Message Continue