Down, formerly known as Bang With Friends, is planning to introduce anonymous texting as a new feature of its hookup-centric dating app. From their given pool of prospective dates (Facebook friends who also have downloaded Down), users can send an anonymous text message to the crush of their choosing. Down only reveals the user's identity if a crush likes them back, and though the app formerly known as Bang With Friends was notorious for its explicitly lustful approach to online dating, it seems to be reviving a surprisingly chaste anachronism: the secret admirer's note. Is any romantic gesture less likely to actually get someone laid, at least in the short-term?
A representative for the former Bang With Friends, Matt Slusarenko, said that Down will publicly announce the feature next week. He said that the dating app tested out anonymous texting on Sunday, with one percent of its total users. On average, the users sent six messages, with gay male users sending the most on average (nine). Down also noted that straight females were slightly more likely to send messages compared to straight men. To rein in the potential for anonymous harassment, Slusarenko says that Down will permit each user to message a given number only once.
In the year since Bang With Friends launched, dating apps that exercise simplicity and foreground immediate action have overshadowed the more complicated, profile-centric dating sites like OkCupid or Match.com — Tinder in particular won fans with its effortless setup and low-commitment objective. Though Down also trades in simplicity, speedy outcomes, and the promise of mutual interest (banging), Tinder opened up the pool to people other than Facebook friends and employed a subtler approach to its users' aims: no sex act in the name, no doggy-style logo. And lately, Hinge has become something of a dating-app darling, applying the simplicity of Tinder, the algorithms of OkCupid, and the social-circle appeal of Down: It connects you with friends of Facebook friends, matches your interests based on your Facebook profiles, and only tells the two participants if they both heart each other's faces.
Is it possible that the exhilarating appeal of anonymous messaging could give Down a new edge? While this new feature trades in the fast-and-easy side of crushing (all ee!!, no gutsy follow-through or careful courting), it also appeals to a certain nostalgia. Sending an anonymous, flirtatious note to someone in your social group could be the equivalent of leaving an unsigned note in a locker or calling a crush's house pre-caller ID and hanging up the phone quickly. Whether its users employ romantic tactics or explicit pictograms is still unknown, but Slusarenko noted with an "ugh" that the app was processing approximately four dick pics an hour, "all day and all night," since it began its trial on Sunday.
Most Viewed Stories
Looks Like Kate Middleton Is Enjoying the View in Canada
Trump Campaign Manager Accidentally Refers to His ‘Abuse’ of Women on Live TV
Finally Someone Called Donald Trump a Giant Baby and It Was Michelle Obama
22 Intimate Lost Photos of Marilyn Monroe
Prince Married to Commoner Still Too Good to Tweet
Democratic Women Senators Are Very Concerned About Donald Trump’s Weight
It’s Finally Possible to Understand What Happened to Amanda Knox
Kim Kardashian Assaulted by the Same Guy Who Grabbed Gigi Hadid
Ask a Boss: My Co-worker Wants Everyone to Call Her Boyfriend Her ‘Master’!
The Very Uncomfortable Experience of Rewatching Election in 2016
From Our Partners
powered by PubExchange
The Cut’s Latest Love and War FeaturesThe Novelist Disguised As a Housewife
Shirley Jackson wrote 17 books while raising four children — and she couldn't have had a successful career without them.Ava DuVernay on Hollywood Racism, Modern-Day Slavery, and Why She’s Still an Optimist
The director, whose new documentary The 13th chronicles America’s history of racial subjugation, talks to Rebecca Traister about Bill Clinton, Newt Gingrich, and the modern criminal-justice system.What No One Tells Couples Trying to Conceive
It helps to be rich.The Hidden Black Women Who Helped Win the Space Race
A segregated unit of mathematicians born of desperation during World War II became the secret to NASA’s success.Slut-Shaming Squids Are Everywhere
The “Bermuda Square” comic strip is back.Santigold’s New Video Is the Result of a Spontaneous Run-in With Kara Walker
The collaboration that dreams are made of.Emma Stone and Andrew Garfield Spotted Together Again, Love Might Be Real
They could be back together ahh!Teen, Forced to Go on Vacation With Her Family, Calls 911
The logical decision.Report: Hearst Fired Seventeen EIC Michelle Tan During Her Maternity Leave
Tan had been at the magazine for about two years.Good Morning America Host Amy Robach Apologizes for Saying ‘Colored People’ on Air
She quickly apologized.
That’s one way to do it.Don’t Mess This Up, Mischa Barton
Marissa Cooper is poised for a comeback ... maybe.California Votes to Remove Time Limit on Prosecuting Rape Cases
In light of the Bill Cosby case.Beyoncé’s Behind-the-Scenes Lemonade Photos Belong in a Museum
She had the "Boycott Beyoncé" sign already in formation on set.The Rise of the Male Celebrity Full-Frontal
An ex-publicist explains.Gabby Douglas Will Be a Miss America Judge
The gold-medal gymnast will help choose the 2017 pageant winner.Camille Becerra’s Photo Diary of Rockaway Beach
An ideal trip to add and cross off your summer bucket list.Sorry Nerds, Ian McKellen Won’t Officiate Your Expensive Lord of the Rings–Themed Wedding
Not even for $1.5 million.Miles Teller Is Still Upset About Being Called a Dick
He wants to set the record straight.Why Parents Shouldn’t Talk About Weight With Their Teens
New guidelines seek to banish weight talk.