Humans like their objects shiny: They gleam up their shoes, their lips, their cars, and their buildings. Scientists have long wondered about the human attraction to glossiness, and have usually surmised that gloss is associated with fanciness. But kids love shine, and so do birds, and most of them barely know about our systems of wealth at all.
Research appearing in an upcoming issue of the Journal of Consumer Psychology suggests an evolutionary motive behind the love of shine: It could be related to a primitive, biological desire for water.
Researchers split a group of 126 study participants into three groups and proceeded to make them different amounts of thirsty (one group got crackers, one group got crackers and water, one group got nothing). Everyone then looked at four photographs on glossy paper and four on matte paper. Though everyone like the glossy photos best, the thirstier group said the glossy pictures were far more attractive. The thirstier everyone became, the more they liked glossy options. Or perhaps they were just really trying to emphasize their point about which photographs they liked so they could run into the hall and chug from the water fountain. And gaze at that metallic, glistening sheen of that metal fountain for hours until nothing else mattered, and then go have some more salty snacks.
Most Viewed Stories
Josh Kushner, Ivanka Trump’s Brother-in-Law, Was Reportedly Spotted at the Women’s March
A Scene from the D.C. Women’s March
Bernie Sanders Wore the Only Appropriate Outfit to Trump’s Inauguration
Pro-Choice and Pro-Life Marchers Came Face-to-Face at the Women’s March
Why the Election of 9 Black Female Judges in Alabama Matters
Taylor Swift Won’t Save Us From Donald Trump
The Greatest Signs From the Women’s March
16 of the Cutest Kids at the Women’s March
Madonna to Women’s March Detractors: ‘F*ck You’
Over 1 Million New York Women Will Have Access to Free Contraception and Abortions
From Our Partners
The Cool Hour
Who What Wear
powered by PubExchange
The Cut’s Latest Love and War FeaturesA Holiday Season Weekend Through London
A good guide for avid The Crown fans.It’s About Time You Learned Tove Lo’s Name
The singer has crafted pop hits you’ve heard a thousand times by now.Marina Abramovic Has Outlasted Her Lovers and, She Hopes, Her Critics
The world's most famous performance artist at 70.The Wing: Do Women Still Need a Space of Their Own?
This exclusive social club for women, is part sorority, part start-up.In Virtual Reality, Women Run the World
A new generation of female artists is making VR the most diverse corner of the male-dominated tech space.The Novelist Disguised As a Housewife
Shirley Jackson wrote 17 books while raising four children — and she couldn't have had a successful career without them.Ava DuVernay on Hollywood Racism, Modern-Day Slavery, and Why She’s Still an Optimist
The director, whose new documentary The 13th chronicles America’s history of racial subjugation, talks to Rebecca Traister about Bill Clinton, Newt Gingrich, and the modern criminal-justice system.What No One Tells Couples Trying to Conceive
It helps to be rich.The Hidden Black Women Who Helped Win the Space Race
A segregated unit of mathematicians born of desperation during World War II became the secret to NASA’s success.Slut-Shaming Squids Are Everywhere
The “Bermuda Square” comic strip is back.
The collaboration that dreams are made of.Good Morning America Host Amy Robach Apologizes for Saying ‘Colored People’ on Air
She quickly apologized.Unknown NFL Player Tries to Get Attention by Asking Aly Raisman Out in Video
That’s one way to do it.Don’t Mess This Up, Mischa Barton
Marissa Cooper is poised for a comeback ... maybe.California Votes to Remove Time Limit on Prosecuting Rape Cases
In light of the Bill Cosby case.Beyoncé’s Behind-the-Scenes Lemonade Photos Belong in a Museum
She had the "Boycott Beyoncé" sign already in formation on set.The Rise of the Male Celebrity Full-Frontal
An ex-publicist explains.Gabby Douglas Will Be a Miss America Judge
The gold-medal gymnast will help choose the 2017 pageant winner.Camille Becerra’s Photo Diary of Rockaway Beach
An ideal trip to add and cross off your summer bucket list.Sorry Nerds, Ian McKellen Won’t Officiate Your Expensive Lord of the Rings–Themed Wedding
Not even for $1.5 million.