Proenza Schouler’s Windswept, Menacing Spring Ad

By
Photo: Peter Miles

Proenza Schouler's spring campaign, which was shot by David Sims at designers Jack McCollough and Lazaro Hernadez’s Massachusetts home, is dark and stormy in an enchanted, noir kind of way. Models Charlotte Lindvig and Harleth Kuusik are pictured in a series of contrasting images featuring the much-ballyhooed finale cutout dress from the spring collection. The models are looking oddly carefree despite the fact that they are standing in a menacing forest. Click through the slideshow below to see the images mentioned above and many more.