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1 Direction Wants You to Smell Like Grapefruits

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The world will soon have another chance to smell like teen spirit. One Direction is launching a second grapefruit-based perfume, a follow-up to its massively successful debut fragrance, Our Moment. Harry Styles released this news in a video, in which he tantalizingly revealed the fragrance notes, which include: "pink grapefruit, jasmine, mixing them with new scents like green apple and violet." These scents will be presented in what Styles calls "a swanky new bottle."

And the fragrance will be called ... That Moment. What's next? This Moment? Which Moment? What Moment? Keep building that brand, boys. Naomi Campbell will recognize you someday.

Photo: David M. Benett/Getty Images

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

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