See: The Burch Girls Unveil Their New Line


Sister act Pookie and Louisa Burch (a.k.a. daughters of Chris and former stepdaugthers of Tory) are officially launching their new line, Trademark, today. Inspired by classic Americana and nostalgic silhouettes, the collection includes ready-to-wear, shoes, handbags, jewelry, and accessories done in a bold and colorful style, all priced between $25 and $500. Standout items include casual suits with raised-floral brocade, graphic-print leather and suede sandals, deep-brown leather totes, and rubberized-cotton outerwear. The first collection will be available exclusively on, but you'll also be able to see the pieces up close at their flagship store in Soho, set to open in the spring. Click ahead for a first look.