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Simone Rocha Is Doing a Capsule Collection for J Brand

Simone Rocha attends a private view of the Nobuyoshi Araki exhibition at the Michael Hoppen Gallery on May 1, 2013 in London, England.

Ubiquitous denim company J Brand is definitely doing its part to bolster the careers of up-and-coming designers. The company's newest collaboration is with buzzy, London-based designer Simone Rocha, the company announced today. It's an obvious career boost for Rocha, a 27-year-old Central Saint Martins graduate who has already bagged a British Fashion Council Emerging Designer Award. But it's also a testament to J Brand's savvy collaborations — Rocha, a favorite among Alexa Chung and Chloë Grace Moretz, is absolutely one to watch. Excited? Well, there's plenty of time to build anticipation: The collection won't be available until July.

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Photo: Dave M. Benett/Getty Images

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

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