Denmark’s birthrate is at a 27-year low: The country really needs people to have tiny Danish babies.
To that end, the country took a good, hard look at itself and realized, okay, perhaps people do not find Denmark sexy. It’s okay. Everyone brings something different and valuable to the table. You can’t be all things to all people. Denmark therefore decided to relocate its baby-production activities to other countries through subsidies for romantic vacations (it’s called the “ovulation” discount).
So here is an ad for Paris and Parisian lingerie and Parisian sex, from the country of Denmark, for the (soon-to-be) people of Denmark.