Gwyneth Paltrow Is the New Face of a Fish-Egg Beauty Company

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Photo: Theo Wargo

Fish-loving (line-caught only) Gwyneth Paltrow has signed on to be the new face for Restorsea, a marine-focused skincare line, whose hero ingredient is a Vibransea™ complex, an anti-aging enzyme naturally harvested from salmon-egg fisheries. Paltrow explains her love for fishy beauty this way:

I love how it smells, that it works, the story and the fact that it is a brand started by a woman entrepreneur. I never promote anything that I don’t use, love and believe in, and I’m thrilled to support the brand and its mission to encourage women to embrace their age.

She's not quite a sexagenarian, but this collaboration should work out quite swimmingly.