Watch One Direction Ponder ‘What Love Smells Like’

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LONDON, ENGLAND - FEBRUARY 19: Zayn Malik, Harry Styles, Louis Tomlinson, Liam Payne and Niall Horan of One Direction attend The BRIT Awards 2014 at The O2 Arena on February 19, 2014 in London, England. (Photo by Dave J Hogan/Getty Images) Photo: Dave J Hogan

After launching the fastest-selling fragrance of 2013, One Direction has, unsurprisingly, secured a second perfume deal. Available this May, This Moment (distinct from “Our Moment,” the band’s debut fragrance) will feature “the smell of green apple and refreshing cucumber, combined with peony and violet and a hint of cedarwood,” designed to invoke  "the excitement of new beginnings." In the meantime, the band has released a mildly excruciating promo video in which they make funny faces while posing for fictional “fragrance photographer” “Girolle” and pontificate about “what love smells like.” Watch the full clip below.