Reese Witherspoon to Launch Lifestyle Company

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Reese Witherspoon just hired C. Wonder president Andrea Hyde to act as CEO of her lifestyle company, which is set to launch in 2015. The actress now joins Gwynnie, Martha Stewart, Blake Lively, and Cameron Diaz in the society of towheaded too-good-to-be-true-in-their-own-ways lifestyle peddlers. Unlike Martha or Goopy-Gwyn, Witherspoon’s yet-to-be-named venture will specialize in the southern-fried variety of Type-A-dom.