This ‘Drunk in Love’ Emoji Video Is a Dream


Only in these modern times could there be space for an emoji video artist, but Jesse Hill has created the gold standard. Hill, the Austin-based genius behind Katy Perry's "Roar" video, has created another masterpiece by combining all things internet — emoji, Beyoncé, and "surfboart" — into a perfectly timed emoji video for "Drunk in Love." Is it hyperbole to say masterpiece and genius? After witnessing his exemplary use of the eggplant emoji, you be the judge.