Watch This Handy Fashion-Pronunciation Guide


Anyone who works in fashion can relate to the unique humiliation of mispronouncing Moschino; who really, besides Italians, can remember that hard c and silent h? At last, here’s a video featuring phonetic spellings and models enunciating the most anxiety-laden designers to verbalize, from Fausto Puglisi (fao’sto poo’yeezy) to Junya Watanabe (joon’ya wa’ta’na’bey). Watch i-D’s helpful fashion pronunciation guide, and relearn your ABCs: ji’von’she, air-‘mez, iz-zay mi’ya’kay.