The absence of female directors and producers in Hollywood probably explains why, in the post-Bridesmaids era, there are still so few movies about women. Still, it’s nice to know that the imbalance is for no legitimate business reason, and the movies that do get made sell just as well as their testosterone-heavy counterparts. Nate Silver’s data-journalism outfit, FiveThirtyEight, reports that movies that pass the Bechdel test (the film has more than one named female character; these women talk to one other; they talk about something other than men) perform slightly better than those that don’t.
Although the median budget of a Bechdel test–passing film is 35 percent less than that of a failing film, the total median gross return on investment for the passing one is higher ($2.68 for each dollar spent on those that passed the test, compared to $2.45 for each dollar spent on those that failed). More important (for the future of female-centric movies), these results held up in the essential international-distribution game. Case in point: Frozen has now grossed more than $1 billion internationally, despite involving, as FiveThirtyEight put it, “two central female characters, Anna and Ilsa, discuss[ing] the isolationist policies of Arendelle, plans to build a snowman, and the time Ilsa locked their civilization in an eternal winter.”
Most Viewed Stories
The Big Secret of Every Dating App: Tech Doesn’t Matter
How to Get Out of Any Party Conversation
‘Weed Dick’ Is the New Way for Men to Sexually Disappoint You
Cindy Crawford on Bagels, Instagirls, and Bringing the Supermodel Era to TV
American Apparel Files for Bankruptcy
Astrology GIFs for the Week of October 5, 2015
It’s Harder to Be Thin Than It Was in the ’80s
All the Ceilings Women Keep Hitting Their Heads On
‘Truly Ugly Guy With Glasses’ Is Europe’s Most Virile Man
From Our Partners
Here's What To Buy From J.Crew's HUGE 75-Percent-Off Sale!
Jennifer Garner, Before and After
The Zoe Report
Why I Quit Shopping At Zara
SELF: The One Thing Pedicurists Want You To Know
powered by PubExchange
The Cut’s Latest Love and War FeaturesAmber Rose, Populist Slut Hero of Our Time
She walked, she twerked — and she was pretty inspiring.This IUD Ad Is Actually About Staten Island
Even your birth control doesn’t want to take the ferry.You Think You’re Too Classy to Drink Champagne From a Bong?
Think again.‘Weed Dick’ Is the New Way for Men to Sexually Disappoint You
It's like whiskey dick, but with weed.How to Get Out of Any Party Conversation
A helpful guide.Would You Date a Guy on a Hoverboard? A Survey
An important poll for our time.Americans Just Want to Eat in Peace — So They Hide It
We're a nation who hides our snacks.All the Ceilings Women Keep Hitting Their Heads On
There's a Rob-shaped hole on the new Cosmo cover.Queen Ronda Rousey Is the First Woman to Cover Aussie Men’s Fitness
She's flexin' down under.
This week's horoscopes.The Big Secret of Every Dating App: Tech Doesn’t Matter
Just like at bars, it's the crowd that counts.
He didn’t want to chat.8 Actually Good Things That Happened This Week
Baby sea turtles wearing bathing suits and a necklace for your pizza.Selfie Sorority Uses Media Frenzy for Good Cause
Take that, sportscasters.A Comprehensive Taxonomy of Men With Long Hair
And why we like them anyway.Teens Are Dying From Train-Track Photo Shoots
The popular photo destination is actually super-dangerous.‘Truly Ugly Guy With Glasses’ Is Europe’s Most Virile Man
Ed Houben has fathered 106 children — that he knows of.The Internet of Parents Is Miserable and I Love It
Why it's so hard to look away.Did the ‘Maxipad Bandit’ Really Think He’d Escape?
Not so fast, mister.