Lululemon Continues a Corporate Culture of Fat-Shaming

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Chip Wilson and Donna Air attend the Lululemon launch party to celebrate there first store in UK on April 3, 2014 in London, England.
Chip Wilson and Donna Air attend the Lululemon launch party to celebrate there first store in UK on April 3, 2014 in London, England. Photo: Mike Marsland/WireImage

Body-con-pants business Lululemon is struggling financially. Shares for the company dropped 5 percent on Monday, following a talk by new CEO Laurent Potdevin last week. Potdevin's presentation was criticized for a lack of hard numbers, reports the Post — but why talk numbers when you can discuss whether this new Lululemon CEO has a yoga-pants-friendly bod? The New York Post spoke to not one, not two, but three of the company's investors about the Potdevin's physique, in another special Post foray into man fat-shaming.

According to one investor, “He was kind of … dumpy.” Another questioned whether "this guy is really in touch with the mind-set of his core customer in the athletic space." (Nice ability to work core into that criticism, investor No. 2.) But a third investor suggested a portly body type could actually be good for the brand, following Lululemon founder Chip Wilson’s dumb comments about yoga pants being ill-suited for larger customers

Excellent plan! Hiring a CEO who faces tabloid fat-shaming is a surefire way to appeal to yoga-pants seekers of every size. Lululemon has got this re-branding thing all figured out.