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Stores Use Weird Mannequins to Sell Clothes

A young girl looks at mannequins in long gowns inside a Saks Fifth Avenue holiday window display in New York, U.S., on Sunday, Dec. 23, 2012. Holiday shoppers descended on U.S. stores this weekend in a last-minute dash to buy gifts amid concerns about the nation?s economy and the impasse in Washington over taxes and spending.

Retail stores, struggling to draw customers away from the pantsless pleasures of online shopping, have begun to use wacky, avant-garde mannequins to get shoppers into their stores, the Wall Street Journal reports.

Now instead of your standard skinny, disproportional bodies, some mannequins have tattoos, facial hair, wrinkles, and even two left hands. Dior has mannequins with changeable facial features to model beauty looks. Intermix’s mannequins strike “slouchy, casual poses" so shoppers can see what clothes look like on people with poor posture.

Some retailers, meanwhile, are using mannequins that resemble actual humans. Mannequin makers like London-based Adel Rootstein are swapping size 4 mannequins for a curvier size 6 options. (Nobody seems to want to use those Venezuelan mannequins with the big butts though.) The Journal relays that Ralph Rucci employs a Christy Turlington mannequin built using the supermodel’s proportions, while Bergdorf Goodman's mannequins are simply named Diane and Helga.

Wait — is Bergdorf Goodman producing a Mannequin reboot, or trying to sell clothes?

Photo: Victor J. Blue/Bloomberg via Getty Images

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.


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