This Dove Ad Is Garbage


Dove's "Real Beauty" campaign has lately dabbled in viral-baiting social-science experiments, and this is one tear-jerking advertisement too far. In the ad, an authority figure gives some women a "revolutionary" "beauty" drug — applied just like a Band-Aid or nicotine patch. After two weeks of heightened esteem, the women find out that the magic drug is a placebo. YA GOT PUNK'D; HERE IS A CONFIDENCE BOOST FOR YOUR TROUBLES.

Shame upon you, Dove, for making these women seem dumb, and for not scripting at least one of them to act outraged that she had been duped.