Chinti and Parker is a small London brand that makes incredibly soft and comfortable things — sweaters, T-shirts, tunic dresses — with a supercool, laid-back feeling. It’s run by two very funny women: Anna Singh and Rachael Wood, who are cousins and best friends and co-conspirators in all ways. Lately, it’s been growing in terms of possibility and scope.
So you are cousins. How did you decide to go into business together?
We’re very close — like sisters who actually like each other. And both of us are somewhat style-obsessed, so our discussions naturally veered to the idea of setting up a clothing label together.
What are your fashion backgrounds?
Singh: I ran a beauty brand called Pout with three other girls, which gave me fantastic experience in launching and running a business.
Wood: I worked for Brown’s doing e-commerce, so that also gave me a good background for what we’re doing now.
What was the original idea?
Chinti and Parker began life as a luxury basics label with a focus on well-made T-shirts, sweaters, and cardigans, using organic cotton and fine Italian cashmere. We remain true to this still, but have expanded into more of a full prêt-à-porter collection that now includes colors and prints.
How did you get started?
In a very practical way, analyzing our favorite things and talking a lot about what would define Chinti.
So what does define Chinti?
Effortless style. It’s clothing you can be yourself in. Stylistically, it’s that whole French thing of easy separates you can throw on with jeans or with heels, and dresses that aren’t too fussy or girly.
How big is your staff? Who are biggest fans?
We have ten people on staff now, and we have some pretty amazing celebrity clients, like Gwyneth Paltrow and Alexa Chung and Cara Delevingne, but our average customer tends to be our biggest fan because they tend to come back again and again.
What’s next for you?
Silk and outerwear are already in the works!
Most Viewed Stories
Rob Kardashian and Blac Chyna Reportedly Broke Up
Donald Trump Spent the Morning After the Debate Fat-Shaming Miss Universe, Again
It’s Finally Possible to Understand What Happened to Amanda Knox
Hillary Clinton’s Sickest Debate Burns
Ask a Boss: My Co-worker Wants Everyone to Call Her Boyfriend Her ‘Master’!
2009 Called — It Wants Its Vogue-Versus-Bloggers Fight Back.
22 Intimate Lost Photos of Marilyn Monroe
Former Miss Universe Becomes U.S. Citizen So She Can Vote Against Trump
Area Woman Interrupted by Man 25 Times in 26 Minutes
Our Scowling Hero Breaks a Smile
From Our Partners
The Fashion Spot
powered by PubExchange
The Cut’s Latest Fashion FeaturesCiara's Wedding Dress Was Too Big for the Chapel
To be fair, it was a 13 foot-long dress.You and Rihanna Will Both Want to Invest in Dior’s New Bag
It's got something for everyone.Polo Shirts Have Turned Their Back on Ryan Lochte
Along with his other major sponsors.Ryan Lochte Will No Longer Be Paid to Wear Tiny Bathing Suits
Speedo remains committed to transparency.Laura Brown Is the New Editor-in-Chief of InStyle
After 11 years at Harper’s Bazaar.Tyra Banks Is Going to Teach a Class on Smizing at Stanford
"If I see somebody not paying attention, I’m gonna call on them."This Floating Pier Is the Most Zen Installation Ever
Walking on water in Italy.Nation Is Appalled by Matt Lauer’s Nude Ankles During Ryan Lochte Interview
What’s the opposite of “Jeah”?8 People at the Life of Pablo Pop-up Explain Why Kanye West Is a God
"I mean, Kanye West is just Kanye West. There's not more or less you can say about Kanye West. He's just Mr. West!"A T-shirt Is Enough
Simplicity, versatility, and cool. What more could you want?
She took a perfect pencil dive off a 30-foot yacht.American Apparel Is Being Sued by Former Workers
As the company considers putting itself up for sale.A Gendered History of the Tailored Suit
From Marlon Brando to Coco Chanel.How Zendaya Developed Such Great Style at the Young Age of 19
The star's best looks from Disney to now.Proof That If You’re Chic Enough, a Little Federal Investigation Doesn’t Matter
Is this the best they could do?5,300-Year-Old Mummified Iceman Probably Would’ve Been a Street-Style Star
He had several different looks and was “pretty picky.”J.Crew Has Identified 226 Shades of Pink
Even more than there are shades of gray.Gigi and Bella Hadid Merch Is Now Somehow a Thing That Is Happening
Today in Hadidiana.Gird Your Loins for the Return of Yeezy to New York Fashion Week
The season approaches.This Indie Brand Had a Great Response to Ivanka Trump
When she bought one of their cuffs, they donated the proceeds to the Clinton campaign.