Get Serious About the Way You Look at the Beach

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If you haven't gotten there already, it's time to start game-planning for weekends at the beach. But beyond a chic swimsuit and a good book, the Cut has searched far and wide to bring you everything you need to make the most of  your trip — from bright but abstract beach towels to an Italian beach umbrella straight up from Death in Venice. Click through our slideshow to see the coolest new beach gear for the season.

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