Today's Net-a-Porter announcement should have both the fashion and tech crowds perking up their ears. The luxury site will be the first non-Google outlet to sell Google Glass, beginning on June 23. The styles will be from the DVF Made for Glass line, and include men's versions to be sold on MrPorter.com. In a press release, founder and chairman Natalie Massenet said, “We are thrilled to offer Glass to our tech-savvy customers who are true leaders and innovators in style and lifestyle."
This is yet another sally in the ongoing fight to make wearable tech, well, wearable — by the discerning fashion consumer in particular. Besides enlisting DVF, Google recently hired fashion veteran Ivy Ross to lead the Glass team. So far there haven't been many early adopters, though Nina Garcia has worn them during Fashion Week as part of the company's Explorers program. Will the more aesthetically pleasing design, and the Net-a-Porter stamp of approval, change public perception?
At any rate, von Furstenberg has been a longtime supporter — she wore the new styles at her resort show today and even walked the runway with Sergey Brin at a 2012 show — and sang the device's praises, telling WWD, “You can be driving and watching a movie. I probably shouldn’t say that. The point is that you can be filming things while you’re doing them.” Um, you sure can.
Most Viewed Stories
Mary-Kate Olsen Strains Every Muscle in Her Face in an Attempt to Smile
Former Miss Universe Becomes U.S. Citizen So She Can Vote Against Trump
Area Woman Interrupted by Man 25 Times in 26 Minutes
2009 Called — It Wants Its Vogue-Versus-Bloggers Fight Back.
Hillary Clinton’s Sickest Debate Burns
The Fashion Executive Who Doesn’t Wear Underwear on Dates
22 Intimate Lost Photos of Marilyn Monroe
25 Famous Women on Being Alone
Naomi Watts and Liev Schreiber Are Separating After 11 Years Together
The 6 Best Denim Shops on Etsy
From Our Partners
powered by PubExchange
The Cut’s Latest Fashion FeaturesCiara's Wedding Dress Was Too Big for the Chapel
To be fair, it was a 13 foot-long dress.You and Rihanna Will Both Want to Invest in Dior’s New Bag
It's got something for everyone.Polo Shirts Have Turned Their Back on Ryan Lochte
Along with his other major sponsors.Ryan Lochte Will No Longer Be Paid to Wear Tiny Bathing Suits
Speedo remains committed to transparency.Laura Brown Is the New Editor-in-Chief of InStyle
After 11 years at Harper’s Bazaar.Tyra Banks Is Going to Teach a Class on Smizing at Stanford
"If I see somebody not paying attention, I’m gonna call on them."This Floating Pier Is the Most Zen Installation Ever
Walking on water in Italy.Nation Is Appalled by Matt Lauer’s Nude Ankles During Ryan Lochte Interview
What’s the opposite of “Jeah”?8 People at the Life of Pablo Pop-up Explain Why Kanye West Is a God
"I mean, Kanye West is just Kanye West. There's not more or less you can say about Kanye West. He's just Mr. West!"A T-shirt Is Enough
Simplicity, versatility, and cool. What more could you want?
She took a perfect pencil dive off a 30-foot yacht.American Apparel Is Being Sued by Former Workers
As the company considers putting itself up for sale.A Gendered History of the Tailored Suit
From Marlon Brando to Coco Chanel.How Zendaya Developed Such Great Style at the Young Age of 19
The star's best looks from Disney to now.Proof That If You’re Chic Enough, a Little Federal Investigation Doesn’t Matter
Is this the best they could do?5,300-Year-Old Mummified Iceman Probably Would’ve Been a Street-Style Star
He had several different looks and was “pretty picky.”J.Crew Has Identified 226 Shades of Pink
Even more than there are shades of gray.Gigi and Bella Hadid Merch Is Now Somehow a Thing That Is Happening
Today in Hadidiana.Gird Your Loins for the Return of Yeezy to New York Fashion Week
The season approaches.This Indie Brand Had a Great Response to Ivanka Trump
When she bought one of their cuffs, they donated the proceeds to the Clinton campaign.