Google and Condé Nast Are Planning Something Mysterious

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Photo: Preston Rescigno/Getty Images

The Cannes Lions festival has made headlines for something other than Kanye's rants about Annie Leibovitz. "Page Six" reports that today, Google and Condé Nast used the event to announce a partnership with Publicis Groupe, a French ad agency that represents Citigroup and T-Mobile, among other clients. The three entities are teaming up to form La Maison, a marketing group that will be aimed at luxury brands. This triumvirate will draw on Google's search data to help clients understand consumer behavior, while Condé Nast will create content for brands. Sounds like Three's Company, super-rich-conglomerate-style.