J.W. Anderson Spearheads Big Changes at Loewe

Photo: Billy Farrell/BFAnyc.com/BFA NYC

As fashion marathoner J.W. Anderson gears up for his new post at Loewe, he is reimagining every aspect of the brand. Anderson worked with M/M (Paris) on redesigning the house's logo and packaging (see below). We'll see his full vision for the house when he shows his men's collection in Paris later this summer; according to a press release, it'll include items like biker jackets, leather trenches, and "the best cashmere jumper conceivable" (that's sweater for you Yanks). We can also expect an ad campaign shot by Steven Meisel. Between this and his humming along nicely main line, Anderson certainly looks to be winning the race.

Photo: Damien Ropero/Courtesy of Loewe