"Real-people casting" is decidedly not a new trend — by this point, it's been employed by everyone from Dove to Lanvin to Uniqlo to V, which put a regular Jane on its cover in 2002 — but it shows no signs of slowing down.
Last week, DKNY cast "real New Yorkers" in its fall ads, Marc by Marc Jacobs recently found its campaign faces on social media, and Cara Delevingne is scouring Instagram for new models. So we decided to try to figure out what, exactly, it takes to make it as a "real-person" model. (Make sure to take "real" with a healthy dose of salt here.)
2. Have five or more hyphens in your job title. Sample: DJ-entrepreneur-kiteboarder–vegan baker–filmmaker. (Or this Lanvin model, who described herself as a "musician, activist, and podcaster.")
3. Have a gap tooth.
4. Have tons of freckles.
5. Have a septum piercing.
6. If male, be a surfer, skater, or bro-chef.
7. Be "striking."
8. If you're a man (or woman!), have a sea-captain-esque beard.
9. Narrative tattoo mural.
10. Looooong gray hair. Like, dusting the floor.
11. One well-placed wrinkle, along the smile lines, indicating a life joyfully lived.
12. Actually be a model already. (Like Soo Joo Park and Eliza Cummings, in the DKNY campaign.)
13. Have been a model for 40-plus years. (Like Carmen Dell'Orefice. Or the lady below, modeling for Britain's TK Maxx chain.)
14. Look exactly like a model, just a little shorter.
15. Be racially ambiguous.
16. Be a drag queen.
17. Be Rita Ora.
18. Be Waris.
Most Viewed Stories
It’s Harder to Be Thin Than It Was in the ’80s
Why Do I Jerk Awake Right As I’m Falling Asleep?
From Up Close, Raf Simons’s Vision for Dior Is Clear
The World’s Easiest Way to Highlight Your Face
A Pregnant Supermodel Explains What She Eats
Michelle Obama: No Boy Is Cute Enough to Keep You From Getting an Education
Meet the Prom Queen of Instagram
Selfie Sorority Uses Media Frenzy for Good Cause
Sleater-Kinney on Riot Grrl, Reuniting, and Portlandia
Guess Who Renovated This Grand Upper West Side Penthouse
From Our Partners
Clever nightstand alternatives (for small-spaces!)
5 Best Sex Positions to Practically Guarantee an Orgasm
Here's What To Buy From J.Crew's HUGE 75-Percent-Off Sale!
This 30-Day Squat Challenge Will Transform Your Body
powered by PubExchange
The Cut’s Latest Fashion FeaturesCéline's Woman-Friendly Triumph
Phoebe Philo remains in touch with what women want to wear.Watch the Akris Livestream
Enjoy!From Up Close, Raf Simons’s Vision for Dior Is Clear
And don't count John Galliano out at Margiela yet.5 Things I Want to Wear From Paris: Part 2
Cropped sweaters, a spangled skirt, and more.Jaden Smith and Kesha Partied This Week
Along with Cindy Crawford, Anjelica Huston, Rita Ora, and Lena Dunham.Kendall Jenner and Gigi Hadid Partied in Balmain
Plus: more highlights from Paris Fashion Week's parties, including Jared Leto.See All the Street Style From Paris Fashion Week
Featuring wooden platforms, velvet robes, and floor-length ponchos.Who Won Best-Dressed at Milan Fashion Week?
Another city, another people's choice Peacock.See Our Exclusive Portfolio From Paris Fashion Week
Photographer Tomasz Lazar's latest dispatch from Fashion Month.Style Smackdown: Olivia Pope vs. Cookie Lyon
Judging the best looks from this week's episodes.
Gymnast models symbolizing "women supporting women" wore mature yet spontaneous looks.Grace Jones Is Having the Wildest Book Tour Ever [NSFW]
She flashed crowds at her signing in New York.Tom Ford and Lady Gaga Turn the Runway Into a Disco
The designer is showing his newest collection in a video.All About Dior’s Spring 2016 Show
Rihanna, lavender walls, and pointy flats.Cecilia Dean on Her Latest Immersive Fashion Project
A downtown art event with DVF and Proenza Schouler.Dior Built a Huge Flower Wall for Its Show
Just breathe that in.The Selfie-Stick Fashion Generation
Today’s young designers focus too often on their feelings.Rick Owens Dressed Models in ... Other Models
Harnesses were involved.And Now, Celebrity Wax Figures Dressed in Lederhosen
And other Austrian garb. It's Oktober!Nicki Minaj Has the Most-Liked Photos From MFW
And other tidbits from Instagram.