Blake Lively’s Goop-y Site Is Launching Soon


"Page Six" reports that the as-yet-untitled Blake Lively lifestyle site has a rumored launch date of July 23. The site will include "curated fashionable items" and will "focus on artisans and products chosen by Lively, who will also appear in videos on the site." Based on her areas of interest, possible topics could include pies, cookies, motorcycle Tumblrs, chocolate, chef Thomas Keller, and Ryan Reynolds–themed Pinterest boards. And, hopefully, the artisans at the Cheesecake Factory will also get their due.