J.Crew Dives (Backward) Into Summer

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Well, this is just splashy summer fun: For a video to promote its Smart Sun campaign, J.Crew invited pals like Andy Spade and Cynthia Rowley into the pool for a slowed-down, reversed look at what happens when you take the plunge. Watch "Splash Backwards," above, and get inspired to make your own re-creation this weekend.