Airbnb debuted a new logo today, one that was meant to embody the company ethos of adventure and human connection. They created an original symbol, dubbed the "Bélo," which will be instantly identified as representing four things: "People, Places, Love, and Airbnb."
Much like those behind the S.O.S. signal, the designers have indeed created a symbol that is universally recognizable. Just not by anybody at Airbnb, who didn't notice that the Bélo bears a striking resemblance to a nice heart-shaped butt or a vagina.