Tory Burch Joins the Wearable-Tech Fray


The wearable tech trend marches on — see also: DVF and Google Glass — and today marks a new entrant on the scene. Tory Burch is launching an accessories collection for Fitbit Flex, the wrist-friendly fitness tracker. “Wearable technology is an exciting new category," said the designer in a statement. "We’re thrilled to be partnering with Fitbit to offer a unique collection of accessories that transform the fitness tracker into a stylish piece of jewelry that is versatile enough to go from day to evening.” The collection includes a $175 brass pendant, a $195 brass bracelet, and a $38 silicone bracelet, featuring Burch's signature prints. The accessories will be available on Burch's site and in her stores, and on Maybe this will be the one that silences the naysayers?