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Zara Is About to Make Fast Fashion Even Faster

HK ZARA

Zara is a retailer that's not exactly known for dragging its feet: How else would it get Zalenciaga and Zéline out to us on time? Reuters reports that the Spanish fast-fashion giant is instituting a new radio-frequency-based tagging system that will help move things along even faster. For you, the customer, that means that sold-out items (like pieces worn by a celebrity) can be quickly replenished and in-demand sizes will be more readily available. Get ready to be even more addicted.

Photo: Bloomberg/Getty Images

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Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

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