Zara Is About to Make Fast Fashion Even Faster

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Customers browse clothes at a Zara store, operated by Inditex SA, in Hong Kong, China, on Tuesday, June 24, 2014. Inditex, which has increased profit every year since its 2001 initial public offering, said in March that it planned to open as many as 500 new stores this year and merge up to 100 small stores into nearby ones. Photographer: Lam Yik Fei/Bloomberg via Getty Images
Photo: Bloomberg/Getty Images

Zara is a retailer that's not exactly known for dragging its feet: How else would it get Zalenciaga and Zéline out to us on time? Reuters reports that the Spanish fast-fashion giant is instituting a new radio-frequency-based tagging system that will help move things along even faster. For you, the customer, that means that sold-out items (like pieces worn by a celebrity) can be quickly replenished and in-demand sizes will be more readily available. Get ready to be even more addicted.