Pizza is so simple: a carbohydrate disc, doused with sauce and covered in molten cheese. This year, however, it has taken on new significance. Pizza has gone from food to fashion item.
That’s right. Pizza — your go-to drunk food — is now a trendy thing to wear. Here's how it happened:
1. Rising Popularity Online (and Possible Illuminati Conspiracy): Much like any other "It" girl, pizza's popularity was ignited by internet fascination and possibly endorsed by the Illuminati.
Tumblr and Twitter memes dedicated to pizza's power appeared, among them the Twitter account Pizzaminati. However, almost as quickly as the Pizzaminati emerged, it disappeared.This, a screenshot of a funny tweet — "shots fired in the club over the last slice of pizza" — is all that remains. Where did you go, Pizzaminati? Were you really a sect of the Illuminati, destroyed once the pizza takeover was initiated? Yes, probably.
Loyal followers still carry on the work via usage of #Pizzaminati on Twitter and Instagram. As such, "pizza" quickly took on new meaning — for example, pizza as a substitute in romantic relationship. The phrase "touch her butt and give her pizza" became a widely accepted way to keep your bae happy and "Pizza Is My Boyfriend" the new "Single Ladies" rally cry.
Then came the various pithy pizza message tees at clothing retailers like Forever 21 and Asos and Urban Outfitters.
2. Early Adoption by Cool-Kid Brands: It's always hard to tell who came first, Forever 21 or the street-style trendsetters. But around the same time those pithy message tees appeared, brands like Opening Ceremony starting offering cool indie designer versions that nobody could really afford. (Think how much actual pizza that money would buy.)
Like this awesome, chimerical googly-eyes-and-pepperoni-pizza T-shirt by New York artist Andrew Kuo:
And then Beyoncé wore the Kiko Mizuhara for Opening Ceremony pizza ensemble in early 2014:
And Reformation collaborated with Keelayjams on these limited-edition sweatshirts, inexplicably connecting pizza to Kate Moss:
3. Hitting the Mainstream: Pizza has arrived! Next came the campaign to capture the hearts and minds of the American public.
First, pizza made an appearance at the red-carpet event of the year, the Academy Awards:
And pizza was seen on Katy Perry and Cara Delevingne. They've both worn this hooded pizza onesie from California brand Beloved.
4. Pizza Does Collabs: The campaign worked! Pizza is now America's sweetheart. The Atlantic Monthly reports that on any given day one in eight Americans eats pizza. Pizza is everywhere, and not just at your dollar-slice joint — it's even had a crossover music career with Macaulay Culkin's avant-weird indie band, Pizza Underground.
Pizza also appeared in a Katy Perry video.
And now, just in time for Fashion Week, pizza has a fashion collaboration with Charlotte Ronson:
Mark my words, the last half of 2014 will be dominated by two things, Beyoncé and pizza — unless, of course, we hit peak pizza before 2015.*
* That won't ever happen. Pizza is delicious. Pizza forever.
Most Viewed Stories
Blake Lively Reportedly Just Gave Birth, and You’ll Never Guess Who’s Running to the Hospital
I Tried Hillary Clinton’s Diet and Now I Sympathize With Her
Elizabeth Warren Just Said What Most Women Wish They Could to Donald Trump
Brad Pitt Fights Back Against Angelina Jolie and Her Plot to ‘Destroy’ Him
The Mysterious Deaths of Two Sisters in a Luxury Hotel
Prince George Has No Time for Justin Trudeau’s High Fives
What It’s Like to Be a Female Reporter Covering Donald Trump
Looks Like Kate Middleton Is Enjoying the View in Canada
Megyn Kelly Roasts Trump’s Campaign Manager for Claiming He Doesn’t Make Sexist Comments
It’s Time to Stop Writing ‘I Hope You’re Well’ in Emails
From Our Partners
powered by PubExchange
The Cut’s Latest Fashion FeaturesCiara's Wedding Dress Was Too Big for the Chapel
To be fair, it was a 13 foot-long dress.You and Rihanna Will Both Want to Invest in Dior’s New Bag
It's got something for everyone.Polo Shirts Have Turned Their Back on Ryan Lochte
Along with his other major sponsors.Ryan Lochte Will No Longer Be Paid to Wear Tiny Bathing Suits
Speedo remains committed to transparency.Laura Brown Is the New Editor-in-Chief of InStyle
After 11 years at Harper’s Bazaar.Tyra Banks Is Going to Teach a Class on Smizing at Stanford
"If I see somebody not paying attention, I’m gonna call on them."This Floating Pier Is the Most Zen Installation Ever
Walking on water in Italy.Nation Is Appalled by Matt Lauer’s Nude Ankles During Ryan Lochte Interview
What’s the opposite of “Jeah”?8 People at the Life of Pablo Pop-up Explain Why Kanye West Is a God
"I mean, Kanye West is just Kanye West. There's not more or less you can say about Kanye West. He's just Mr. West!"A T-shirt Is Enough
Simplicity, versatility, and cool. What more could you want?
She took a perfect pencil dive off a 30-foot yacht.American Apparel Is Being Sued by Former Workers
As the company considers putting itself up for sale.A Gendered History of the Tailored Suit
From Marlon Brando to Coco Chanel.How Zendaya Developed Such Great Style at the Young Age of 19
The star's best looks from Disney to now.Proof That If You’re Chic Enough, a Little Federal Investigation Doesn’t Matter
Is this the best they could do?5,300-Year-Old Mummified Iceman Probably Would’ve Been a Street-Style Star
He had several different looks and was “pretty picky.”J.Crew Has Identified 226 Shades of Pink
Even more than there are shades of gray.Gigi and Bella Hadid Merch Is Now Somehow a Thing That Is Happening
Today in Hadidiana.Gird Your Loins for the Return of Yeezy to New York Fashion Week
The season approaches.This Indie Brand Had a Great Response to Ivanka Trump
When she bought one of their cuffs, they donated the proceeds to the Clinton campaign.