Alexander Wang Enlists Real, Live Athletes for H&M Ad Campaign

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Photo: Mikael Jansson/Alexander Wang for H&M

Alexander Wang probably doesn’t need any other advertisements after Rihanna wore items from his H&M collection during NYFW, but take a look at the new campaign for the athletic-inspired line ahead of its November release. 

Photo: Mikael Jansson/Alexander Wang for H&M

The images, released today, feature super-sporty items on Joan Smalls, Raquel Zimmermann, and two actual athletes (because sports, remember?). While English football player Andy Carroll and professional kickboxer Rivaldino dos Santos look great and intimidating in their Wang pieces, don’t be fooled: The Wang-H&M collaboration definitely isn’t appropriate for SoulCycle.