NOWNESS Is Launching a Fancy New Video Channel


Today, NOWNESS, the LVMH website covering everything from art and beauty to sports and gastronomy, will launch a new video channel promising a similarly expansive breadth of content. The channel will include curated video playlists from a diverse group of contributors, including Björk, James Franco, and even Ai Weiwei. In addition to the playlists, NOWNESS is also launching a new video series, “Getting There,” featuring profiles of artists and influencers, airing every Monday. The first three will focus on Yohji Yamamoto, Ed Ruscha, and Pascal Dangin.

Watch the video above for a taste of what to expect.