Chris Benz Appointed to Top Spot at Bill Blass

Photo: Eugene Gologursky/Getty Images

Fans of classic American sportswear, rejoice: Not only is Bill Blass relaunching for spring 2016, but today Women's Wear Daily reports that designer Chris Benz has been appointed as creative director, effective immediately. Benz has been taking a break from the self-titled line he founded in 2007. The designer told WWD that he plans to focus on "what feels modern today ... taking advantage of social media and new platforms for personality connections with the customer." Said Blass president and CEO Stuart Goldblatt, "The whole idea was to bring in an American designer who understands the woman today and who is highly social, just as Mr. Blass was." Well, the chameleon-tressed Benz is certainly no shrinking violet.