A Cool Pink Bra That Benefits a Worthy Cause

Photo: Courtesy of Stella McCartney

Today Stella McCartney has debuted a special pink bra (with matching briefs) in honor of Breast Cancer Awareness month. It's soft, feminine, and best of all, helps a good cause. A percentage of the profits will be donated to the Linda McCartney Centre in Liverpool, helping to build a new mammography suite. In honor of the occasion, Mert and Marcus photographed Kate Moss wearing the bra — and she doesn't look so bad in it, either.

Stella McCartney Gemma Relaxing Soft-Cup Bra, $80 at Stella McCartney; Stella McCartney Gemma Relaxing Briefs, $40 at Stella McCartney