Glorious Helen Mirren Is the New Face of L’Oréal Paris

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Photo: Courtesy of L'Oreal

L'Oréal Paris has signed its first dame: Helen Mirren. The Independent reports that the 69-year-old actress (and stripper-heel aficionado) will be the brand's new U.K. face. In the campaign, Mirren poses in a black top in all her swoopy-haired glory. She's the latest in a line of sexagenarian women in beauty campaigns in the past year, following Jessica Lange for Marc Jacobs Beauty and Charlotte Rampling for NARSHere's to an influx of pictures of Mirren looking gorgeous and giving people plenty of opportunity to practice their best "da-a-a-amn, Dame Helen."

Photo: Courtesy of L'Oreal
Photo: Courtesy of L'Oreal