Nike Gets That Women Are Super Into Fitness Now


Fresh off the heels of Alexander Wang’s overtly athletic collection for H&M, Nike seems to have also gotten the hint that women are pretty into working out these days. Nike Training Club, a female-centric fitness app, has been downloaded over 16 million times. The brand is capitalizing on our interest in fitness — and the cool, comfortable clothes that go along with it — by designing more workout gear than ever for spring 2015, which it unveiled in New York yesterday.  


According to Amy Montagne, VP/GM of Nike Women, the new collection — designed in collaboration with Pedro Lourenço and modeled by Karlie Kloss — is the company's most comprehensive to date, designed for the “growing lifestyle” of today’s woman who “seamlessly integrates her run and workout with the rest of her day.” For yesterday’s runway show, Nike recruited 27 top international female athletes to model the gear, including Olympic-gold-medal sprinter Shelly-Ann Fraser-Pryce, professional basketball player Skylar Diggins, two-time Grand Slam tennis champion Li Na, and many more. The women looked strong, healthy, and glowing — quite an accomplishment for a runway experience.

Click through the slideshow to preview the new collection, including new Flyknits, sports bras, patterned tights, and more.