Romeo Beckham Break-dances in a New Burberry Video

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For Burberry's latest festive film — a holiday tradition for the label — CEO and chief creative Christopher Bailey put on another hat: first-time director. Bailey decided to go full-on Broadway (or, we suppose, West End), with a corps of 50 dancers and choreography by Lynne Page, who was nominated for a Tony for her work on La Cage Aux Folles.

Previous campaign star Romeo Beckham makes another appearance, showing off his impressive dance moves. Said Bailey in a release, “It continues to be an utter joy working with Romeo – he has charm, style and… great moves!" As always, music is a big part of the story, and the soundtrack to the film is provided by folksinger Ed Harcourt, who, if the brand's previous finds are any indication, is going to hit it big.