Kendall Jenner Is Very Melodramatic About Lashes

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Kendall Jenner's first commercial as the face of Estée Lauder is out — and it's a highly suspenseful 60-second tale about eyelash primer. In the ad, Kendall doesn't utter a word — though she was apparently selected by Estée Lauder in part because of her "voice." Instead, she gives some serious looks, walks through what appears to be a haunted mansion, and enjoys the pleasurable breeze of a professional-grade wind machine. Who knows: This Jedi mind trick of advertising just may prevail over the more direct Kardashian beauty approach