Lululemon Is Selling Patience for $108

Photo: Lululemon

It is Lululemon’s mission to sell the intangible, to market abstractions, to hawk vague and spiritual promises. In a magnificent play, the company currently offers a $108 string of beads that assists with practicing patience, overcoming self-criticism, and inciting concerns about purchasing spirituality in the reviews.

Each necklace was “blessed in Bali” and has the possibility to “increase clarity” and “calm the heart.” It can accomplish these things with its material form, which includes: white beads, brown seeds, one very important bead (a gilded Lululemon logo), and a yarn frond exploding in spiritual desperation at the center.