JCPenney Has All of Your Fifty Shades Needs Covered

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Photo: Universal Pictures, JCPenney

The confluence of Valentine's Day and the premiere of Fifty Shades of Grey means that editors' inboxes are currently overflowing with themed PR pitches. Today, JCPenney enterprisingly combined the two, promising in a release that "Just in time for the holiday of love, JCPenney has everything you need to transform your Valentine’s Day date night outfit into head to toe Anastasia Steele!" The all-gray inventory includes lingerie, a necklace, earrings, and a trench — Ben Wa balls not included.