Jessica Alba's Honest Company — which produces over 117 different ecofriendly products sold at Target, Whole Foods, Costco, and beyond — is valued at nearly $1 billion.
Every CEO has her shtick, and Alba's involves plants. She told More magazine that she had a singular vision for the Santa Monica work space: juicy green succulents.
“Sometimes my CFO gets irritated about it ... Someone has to come every week to water and put them in the sun for a day, and that costs money. We needed something alive. We couldn’t just have pretty pictures ... And so when he’s like, ‘Do we really need the live succulents?’ I say, ‘Yes, yes, we do.’”
Yes, you do.