“I’m not a morning person. But putting on makeup is one of my favorite rituals,” says Simcha Whitehill. Known in beauty circles as Miss Pop, this nail artist is a fixture at New York Fashion Week and editorial shoots alike, having earned a name for nuanced designs inspired by Art Deco, couture prints, and of course, pop culture. (Among those on her sprawling client list: Janelle Monáe, Gigi Hadid, Gwen Stefani, and Joan Smalls.)
“Nails are my true love, but I put just as much effort into my hair, makeup, and style,” she confesses. “I look for vibrant hues that compliment my pale complexion and that have long wear, because I don’t have time for touch-ups at work.” This morning, she decided to brighten her elegant Marc Jacobs Beauty cat eye with “pink Highliner to match my rosy cheeks and lips, and a soft, gold liner to open up my eyes. I love adding a metallic above my bottom lashes.”
Her gateway to beauty came at an early age, from her chic grandmother. “She’d be cooking breakfast in full makeup, wearing a string of pearls and a silk caftan,” she says. “She isn’t afraid to wear any color. Everything looks good on her because she has that confidence. As soon as I was big enough to sit at her makeup table, I was living it up.”
Whitehill holds onto that feeling today. “Makeup gets my creative process going and gets me excited enough to really wake up,” she says. “Color is better than coffee.”
Watch more fashion rule-breakers' beauty routines.
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