Courrèges, the French brand known for its space-age aesthetic, has a design team at the helm for the first time since the company was sold in 2011. Women’s Wear Daily reports that Sébastien Meyer and Arnaud Vaillant, the young designers behind the label Coperni Femme, have been hired and will show their first collection in Paris this coming season, for spring 2016. The duo are LVMH prize finalists and ANDAM winners for their work at Coperni, but will pause their work on the label to focus on Courrèges.
It’s part of an overall strategy for the company to reinvigorate the brand, a process that has included a Mod makeup collection with Estée Lauder. Last year, co-president and and co-owner Jacques Bungert told the Cut that the brand already “has an alphabet. What we’re trying to do is take this alphabet and start to make different words with it.” Today, he told the paper, “Youth is deeply ingrained in the brand and I think that tapping that youthful energy is not neutral for Courrèges.” Added the two designers in a statement, “There is one fundamental in the work of [founders] André and Coqueline Courrèges that touches us in particular: youth. It gives us the strength to believe that with Courrèges, anything is possible, even the most ambitious dreams.”